70. What are the factors an investor should keep in mind before investing in equities in the long run?
Ans: Investors should focus on their future financial goals and look at the investment in equities during market fluctuation as an opportunity to make investments at bargain prices.The cozy era of artificially high, assured returns is coming to an end. The market has been inexorably forcing down the risk -free rate. Thus ,riskier equities give better returns than risk-free bonds in the long run.